PRODUCT STORY
Created in collaboration with the fashion students at London's Central Saint Martins, Day Zero is an innovative and eco-conscious collection designed to promote water conservation in our changing world. Un-dyed materials are paired with fabrics that have been sustainably dope dyed or digitally printed, which reduces the use of chemicals and water in production. The Cali goes from laid back to hands on in this Day Zero iteration featuring an upper design inspired by South African water usage maps.
DETAILS
Modern Cali silhouetteLeather upper with perforated graphic design on vampOversized bow lace closure with PUMA branded webbing eyestay overlaysStacked rubber midsole designRubber outsole provides traction and gripDay Zero wording at lateral heelBold PUMA wordmark branding at heelPUMA label at tongue
