PRODUCT STORY
Created in collaboration with the fashion students at London's Central Saint Martins, Day Zero is an innovative and eco-conscious collection designed to promote water conservation in our changing world. Un-dyed materials are paired with fabrics that have been sustainably dope dyed or digitally printed, which reduces the use of chemicals and water in production. A stitched water usage map appears throughout the upper and the signature RS-X silhouette takes on bold new colors that refuse to be ignored.
FEATURES & BENEFITS
Running System (RS): PUMA's retro running technology that offers cushioning from the forefoot through the heel DETAILS
Bulky RS silhouetteMesh upper with leather overlaysUnique lace closure with elastic bungee cord adjusterLightweight PU and IMEVA midsole for cushioningBold colorful TPU pieces at the midsoleRubber outsole provides traction and gripAll-over stitched graphic printPUMA Formstrip with contrast stitchingPUMA x CENTRAL ST MARTINS branding at tongue
